Lessons on Blogging #4: Continuity is Queen

Move over Bey, there’s a new Queen in my life and that’s continuity. Having been a blogger for so damn long I’ve definitely gone through some ups and downs in my blog. There were times when I was posting every other day, wonderful outfit posts a cool recipe every single Monday, loyal readers waiting for that next juice. But then all of a sudden I’d go a couple weeks without a post, and then it’d be a grainy set of images of a basic look that contrasted the fun sartorial looks I’d been known for. I went through blog re-designs, changing my fonts and logo, and even blog title, and I know a lot of people do too. But too much change and inconsistency isn’t good for a blog. While it’s okay to grow your blog as you grow as a person, it’s not okay to continually change it with your mood swings.

Continuity is what keeps readers and followers; they want that same experience and feeling from your next posts as they got from your old posts. Going hand in hand, quality over quantity.

For me, this has been a big thing I’ve been doing. I’ve been going through old posts and deleting ones that just aren’t of good quality that I posted just to post; just to have something up (not a good idea folks). Case in point #1: Back when IFB was the beacon of all great bloggers they would have a weekly prompt.  In my quest to be included I’d whip up a post on a Saturday afternoon in a short period of time that wasn’t so great. The end result? Poorly lit and executed blog posts that probably prompted some readers to go all “WTF? What is this? Unfollow”. Example 1, “You Know I’m No Good“; which I planned to delete but am keeping as a “don’t do this”. So now, I’ve been trying to keep this blog, and anything you search on it, of high quality content.

Okay, so quality and consistent blogging, got it. But what about the rest of the aspects of blogging? Social Media is basically the new blogging platforms, so you want to make sure those are consistent as well. Look at your InstaGram profile; how do the first 9 images look? Are some darker than others, using different filters? Some of your friends and life and drinking, and others about your outfit or your latest blog post? Do another clean out (more on that in the next lesson on blogging) and make sure that the visuals you are putting out there are consistent to your brand. It will make more people want to follow you and see more of what they like.

The long and the short of it; make sure that you are PROUD of everything you put out there on your blog and it’s medias and make sure that it evokes the same brand and feeling across the boards.

Have more questions and want more? Be sure you’re following me and feel free to ask me questions on Twitter or other medias!

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19 responses to “Lessons on Blogging #4: Continuity is Queen

  1. Such a great post, Sahra! I agree with everything you mentioned here. Blogging isn’t easy and while there are a lot of tips or “rules”, a lot of what we learn that works for us is unfortunately learnt through trial and error. I too revamped and rebranded my blog, which took a lot of thought and time to execute and I’m really happy with the results.

    As for the images on social media, you’re so right, they do need to be great quality because people do want to see consistency, so they can determine if they want to see those kinds of photos in their feed on a regular basis.

    I hope you have a wonderful day ahead and thanks again for these tips!



  2. Great post! I read all your other “lessons in blogging” posts too – and I agree with a lot of them! I like the idea of content recycling too. There are some great things I posted when I first started that not many people saw, and I’d love to bring them back somehow.


  3. ive definitely been meaning to rewrite some of my old posts 🙂 these are great tips!
    Pam xo/ Pam Scalfi♥

  4. Great post dear!!


  5. Excellent tips, with solid understanding behind it. I am trying to do just that. it is a tad harder at my age, but that is no excuse. I do think your advice to only post what you are really proud if , makes sense for both personal and professional reasons.!
    xx, Elle

  6. continuity is key, but it’s also so hard to do! I’ve been blogging for over 5 years myself, and definitely notice changes in traffic depending on the changes on the blog (e.g. type of post, redesign etc.). I still keep old posts in the archives though, in the hope that no one will look that far back except me 🙂

  7. I couldn’t agree more. It makes me disappointed to see so many half-hearted posts out there, and all of these bloggers expect followers. My blog is still very, very new, but I try to put well thought out content and personality into all of my posts.


  8. Great tips! Thanks for your post!
    Love from http://www.trangscorner.com {a lifestyle, fashion, beauty, and food blog}

  9. Such great tips! 😀


  10. Great tips and I couldn’t agree with you more! Consistency is super important! It is your brand so to speak so, make sure it’s consistent of who you are! Sending you much love!
    xoxo, Vanessa

  11. I agree. Continuity definitely helps me!

    Amy Ann
    Straight A Style

  12. Great post. I agree, consistency is key when it comes to blogging. It’s always fun to look back at old posts and see how far you’ve come!

    – Liz Lizo

  13. Thank you for the useful tips! ❤ I agree with you continuity and consistency are important. 🙂


  14. Thank you for these tips, I’m a new blogger and have already noticed how easy it is to feel uninspired for a few days and then feel a bit guilty and anxious about it, so you just want to whip something up and put it out there, but of course quality is always better than quantity.

    Filippa ⎮ http://alwaysadot.blogspot.com

  15. Such great tips! Totally agree!

    xx Auna | http://simplyauna.com

  16. great post sweetie!!
    kisses from dubai ♥

  17. Agreed! Content is the King and Continuity is the queen. Thank you for touching upon some important lessons in blogging

    xoxo – Style.. A Pastiche

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