Growing up in suburban Massachusetts I’d pass by NY& Company in the mall; the corporate styles were colorful and fun, youthful yet mature. I bought my first job interview outfit there.
As I grew older, moved away to the land of fashion, I stopped shopping at NY& Company. I wasn’t aware of the changes they’d been making in their branding or the amazing celebrity partnerships they had going on until my friend Tanvi invited me to check out the Summer collection in collaboration with Eva Mendes. We walked into the shop and were in total awe of the difference of the store to that of the one of our memories. In place of corporate styles there was trendy pieces perfect for a summer of fun, whether on a staycation or out exploring a new destination. They had pieces that worked for the office, but also worked for an afternoon picnic, catering to the modern on-the-go gal. Me and a small group of blogger pals were all styled by the company’s creative director, Yelena, a woman with true style and a wealth of knowledge of looking “cool”. With the ubiquitous off the shoulder tops and dresses and kick flare jeans I was convinced that NY& Company was now a place I needed to check out regularly more often!
photos by Matt Ha
Shop the entire Eva Mendes for NY& Company collection here and let me know what you think of it!