american rag | EffortlessCool

While everyone is on that Fashion Week grind I’m over here, cozy in my home office and out and about in my styling day job. Skipping out on NYFW is becoming more and more okay with me, because as I tweeted, “The only real reason to attend #nyfw anymore is to network.” but I’ll catch that bus the next time around.
But hey, just because I’m not Front Row’ing it, doesn’t mean I’m out of the designer previews! On my last visit to NYC I checked out American Retro. Contradictory to it’s name-sake, this edgy Parisian brand is full of high quality, modern, aesthetically appealing design. Playing off the Effortless Cool menage of blending that our nation’s style has become known for, this collection boasts plenty of sequins to play off of soft ribbed knits and solid cotton. These Parisians have mastered the current American trends of pastel hues, fringed leather and suede, and a dash of glitter in a way that makes you want to see it on all our favorite style stars. From urban mused bold prints to southern-charming tassels and cacti, there’s something for everyone to mix and mash with denim basics and any sort of jewelry, as we ought to do.

Seriously, I can just picture Rihanna and Cara Delevigne in anything and everything from this collection. Personally I’m into the mermaid-colored pink sequins and the gold ribbed midi pencil skirt; c’est chic! The gingham pieces? SO Blake Lively. the Suede fringed moto jacket I can see on blogging queen Chiara Ferragni…the list goes on and on, but this collection and brand is one to watch.