Tag Archives: interview

Designer Spotlight: Olive & Oak

Olive and Oak, NYC based contemporary label known for the softest knits and on-trend pieces owned by husband and wife, chats with me in their Garment District showroom about their brand. A fairly new brand, they launched in 2011 after coming up with the name to symbolize good fortune (olive branch and oak trees). They’ve rocketed into the opening level contemporary brand offering chic pieces to the budget savvy.

What sparked the interest in contemporary womenswear?
We’ve always been in the industry; We had a clothing line before and realized the need for more budget conscious pieces. We’re not trendsetters, but we knew we wanted it to be on-trend and affordable.

What did you do before launching O+O?
We had our higher price point clothing line, Priorities.

Where do you find inspiration?
We’re not trendsetters, were trend followers. We do our research to be on the cusp of rising trends. We have a good grasp on our customers and what they want so we try to make it easy for them with everyday wearable trends. We hang on to all of our samples from past seasons and when a style works well for us we just give it a quick update for the new season, as well as adding new styles based on trends.

Who is the O+O girl?
She’s trendy and budget conscious.

What trends are you looking forward to this spring?
Florals, rompers, and cohesive separates.

What’s your favorite piece from the spring collection?
This lightweight black belted vest. It’s such an easy piece to work with.

What are your future goals for the line?
Growth, evolve, and to learn more from our customers.

Any plans to expand?
Not at the moment but maybe someday we could venture into shoes.

Where can you find and buy O+O?
We have an online shop, as well as these stockists across the country.
Growth, evolve, and to learn more from our customers.

Any plans to expand?
Not at the moment but maybe someday we could venture into shoes.

Where can you find and buy O+O?
We have an online shop, as well as these stockists across the country, as well as on PiperLime, NastyGal, and LuLu’s.

What do you think of this brand? Have you ever seen or worn them before? Be sure to check back to see how I style some of their pieces on my trip to Africa!

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Designer Spotlight: Sheena Trivedi

Que Sera Sahra interviews Designer Sheena Trivedi in her NYC studio
With the brand tagline “traditional inspiration and modern interpretation” it’s clear that the Sheena Trivedi brand is a unique fusion of her Indian heritage and NYC lifestyle. Her apparel, fused with bold colors, hand embroidered fabrics, and the softest leathers, combine her love of The City and her Western background. With a recently launched jewelry collection as well, the collection comes together with spikes and edge. Below, find my interview where I delve into her inspirations and goals for her brand!
NYC designer Sheena Trivedi
NYC designer Sheena Trivedi
NYC designer Sheena Trivedi
NYC designer Sheena Trivedi
Who is Sheena Trivedi and how did the brand begin?
I was previously a buyer for Saks and a personal shopper and stylist. 2 years ago, in September 2012, ST began as a way to fuse my Indian decent with my own style.
What is your design philosophy?
“Don’t follow a trend, be a trend”. Also, the aesthetic philosophy of “less is more” to embrace subtly bold styles that aren’t in your face.
Where do you find your inspiration?
Everywhere. With twice yearly trips to India, I’m inspired by the Bollywood culture, food, and music. I have dresses in my collections inspired by sari’s but without the lengthy fabric to make for easier wearing. I like using brocade too. I’m also inspired by my mother, an accessory designer.
Who do you envision in your wears? Who is yoQue Sera Sahra in Sheena Trivediur ideal customer?
Women and men who take risks and think outside of the box. Jet setters from all over the world who go from day to night. Versatile styled people.
What are your goals for Sheena Trivedi? One year, five years, eventually?
My goal has always been to open my own store, in NYc, New Delhi, and hopefully Paris. It would carry my own line as well as emerging designers. I want to be an international brand but NYC based.
What is your biggest accomplishment so far?
To be working on my fifth collection right now. So many brands don’t last long or make it far. Also, being sold in many states, as well as being worn by Miss Universe, Miss USA, Miss Teen USA, and congresswomen.
You have apparel and jewelry, any plans to expand further?
Yes! I eventually want to do it all; mens, womens, shoes…
What are your favorite pieces from the recent collections?
For spring and summer I love the color blocked linen jackets. For Fall/Winter I was loving skulls and had some subtly embroidered into the dresses. I also love the feathered tops, all hand made.
Where can people find/follow/buy Sheena Trivedi?
Online, at Sheena Trivedi.com. We’re sold in a handful of stores nationwide (The Webster (Miami), Jeffrey (Atlanta and New York), Engle Shop (Englewood, NJ), and Maxfield (Los Angeles)). Twitter. Facebook. Instagram.
NYC designer Sheena Trivedi

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Featured on FashionbyHe

A few weeks ago I did an interview for FashionByHe, and today my interview and featured went live as I’m HottHe of the week!

FashionByHe is a blog with some unique tastes. I’ve personally found some articles with links to awesome necessities.

Check out the rest of my interview and the post HERE!

Also, I want to thank all of my followers and commenters for your support. It means a lot to me to have your support in doing what I love; blogging! ❤