Olive and Oak, NYC based contemporary label known for the softest knits and on-trend pieces owned by husband and wife, chats with me in their Garment District showroom about their brand. A fairly new brand, they launched in 2011 after coming up with the name to symbolize good fortune (olive branch and oak trees). They’ve rocketed into the opening level contemporary brand offering chic pieces to the budget savvy.
What sparked the interest in contemporary womenswear?
We’ve always been in the industry; We had a clothing line before and realized the need for more budget conscious pieces. We’re not trendsetters, but we knew we wanted it to be on-trend and affordable.
What did you do before launching O+O?
We had our higher price point clothing line, Priorities.
Where do you find inspiration?
We’re not trendsetters, were trend followers. We do our research to be on the cusp of rising trends. We have a good grasp on our customers and what they want so we try to make it easy for them with everyday wearable trends. We hang on to all of our samples from past seasons and when a style works well for us we just give it a quick update for the new season, as well as adding new styles based on trends. 
Who is the O+O girl?
She’s trendy and budget conscious.
What trends are you looking forward to this spring?
Florals, rompers, and cohesive separates.
What’s your favorite piece from the spring collection?
This lightweight black belted vest. It’s such an easy piece to work with.
What are your future goals for the line?
Growth, evolve, and to learn more from our customers.
Any plans to expand?
Not at the moment but maybe someday we could venture into shoes.
Where can you find and buy O+O?
We have an online shop, as well as these stockists across the country.
Growth, evolve, and to learn more from our customers.
Any plans to expand?
Not at the moment but maybe someday we could venture into shoes.
Where can you find and buy O+O?
We have an online shop, as well as these stockists across the country, as well as on PiperLime, NastyGal, and LuLu’s.
What do you think of this brand? Have you ever seen or worn them before? Be sure to check back to see how I style some of their pieces on my trip to Africa!
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