I was fortunate enough to be put on the guest list this past Thursday for the Forever 21 Grand Opening pre-party in Times Square. The night before the store opened to the public, a select few hundred people, including myself and my plus one, my good friend Rachel, were admitted into the three floored building. Red Carpet and champagne upon first walking in, with plenty of mingling and networking to be done!
At about 9pm there was a fashion show displayed. The models, in 4 characterized look sets, came down the elevator and onto a catwalk. The first set was very Manhattan Chic, with the models dressed in all black, studs, and spikes. Definitely my favorite look set.
The second was quite the opposite, in a new romantic style. The most interesting part of this set was the floral headpieces, reminiscent of what many more high end designers do for their runway shows.
Next up was my second favorite set, Geek Chic. The models were adorable and quirky, and definitely brought some attitude and fun to the catwalk. their hairstyles were tons of fun as well; tight off-sided buns, a trend I’m thinking of trying out once I’m back in school classes!
Hippie chic was the next set, as the models walked the runway barefoot and with feathers in their hair. Many of these outfits were not my favorites, as the faux fur vests were a little not my style.
The last set was full of vibrant, urban looks. Each of the female models wore a bright blue wig, and every model carried a taxi topper (the little things with the lights that tell you if it’s off duty or out of service). I particularly fell in love with a long sleeve sequined dress from this collection, but the look isn’t on the website or in stores yet.
After the fashion show my friend and I mingled, saying hello to some friends whilst making new ones and doing some networking. The band The Virgins played an hour long set and before I knew it the night was over.
Gift bags were given out as the party dwindled, complete with two exclusive tanks, an umbrella, nail polishes, an exclusive lookbook, and a gift card.
Now, onto the store aesthetics. The new Forever 21 Flagship is a three floor, glittery and glam perfection. Every floor is white walled and glittery off white floors. The ground level has tall ceilings and an almost vintage style to the walls. The middle floors were closed for the night, but they seemed pretty Forever 21 standard. The bottom floor seemed to be the defining floor, though, with an NYC spray painted taxi cab and blue wigged mannequins. Also, the bottom floor has the FIRST EVER Forever 21 shoe salon, which when I first noticed looked like heaven.
To sum up, the 91,257 square feet megastore is bigger, better, and bolder than any other Forever 21. If you have the chance to go, GO. They seem to carry more exclusive styles, sizes, and colors than I have seen in any of the other stores, including their old flagship location. For more pictures taken by ME, check out my open to the public album on facebook at http://www.facebook.com/album.php?aid=225736&id=585588744&saved